Commercial properties are owned by companies, syndicates, families and individuals— and each owner has their own reason for selling. All these owners, though, have one thing in common.When you’re deciding on the best kind of campaign to sell your commercial property, be wary of cookie-cutter approaches, or agencies that try to make you conform with their standard, one-size-fits all approach.

Every commercial building has its own story and a good agent will spend time figuring out what that story is. What is the highest and best use of the building? What are its strengths and weaknesses? What is going on in the surrounding area? What kinds of businesses or investors are looking for a building like this one? What kind of buyer would place the highest value on the building: a business, an investor, or perhaps a syndicate?

The three main kinds of sales campaigns are auctions, off-market and expression-of-interest.